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Trademarks in branding: Legal issues and commercial practices.

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Title: Trademarks in branding: Legal issues and commercial practices.
Authors: Sáiz, Patricio1 patricio.saiz@uam.es, Castro, Rafael1
Source: Business History. Nov2018, Vol. 60 Issue 8, p1105-1126. 22p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1080/00076791.2018.1497765
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      – Code: eng
        Text: English
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        PageCount: 22
        StartPage: 1105
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              Text: Nov2018
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