Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors.

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Bibliographic Details
Title:	Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors.
Authors:	Ozturk, O. Cem¹, Chintagunta, Pradeep K.², Venkataraman, Sriram³
Source:	Marketing Science (INFORMS). Mar/Apr2019, Vol. 38 Issue 2, p296-316. 21p.
Database:	Business Source Ultimate

Description
ISSN:	07322399
DOI:	10.1287/mksc.2018.1138