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Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors.

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Title: Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors.
Authors: Ozturk, O. Cem1, Chintagunta, Pradeep K.2, Venkataraman, Sriram3
Source: Marketing Science (INFORMS). Mar/Apr2019, Vol. 38 Issue 2, p296-316. 21p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Mar/Apr2019, Vol. 38 Issue 2, p296-316. 21p.
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        Value: 10.1287/mksc.2018.1138
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      – Code: eng
        Text: English
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        StartPage: 296
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      – TitleFull: Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors.
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            NameFull: Chintagunta, Pradeep K.
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            NameFull: Venkataraman, Sriram
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              Text: Mar/Apr2019
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