Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors.
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| Title: | Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors. |
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| Authors: | Ozturk, O. Cem1, Chintagunta, Pradeep K.2, Venkataraman, Sriram3 |
| Source: | Marketing Science (INFORMS). Mar/Apr2019, Vol. 38 Issue 2, p296-316. 21p. |
| Database: | Business Source Ultimate |
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