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The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure.

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Bibliographic Details
Title: The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure.
Authors: Feng, Yang1 yfeng@sdsu.edu, Xie, Quan2, Lou, Chen3
Source: Journal of Advertising. Apr-May2019, Vol. 48 Issue 2, p137-152. 16p. 1 Diagram, 4 Charts.
Database: Business Source Ultimate
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Description
ISSN:00913367
DOI:10.1080/00913367.2019.1585305