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The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure.

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Title: The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure.
Authors: Feng, Yang1 yfeng@sdsu.edu, Xie, Quan2, Lou, Chen3
Source: Journal of Advertising. Apr-May2019, Vol. 48 Issue 2, p137-152. 16p. 1 Diagram, 4 Charts.
Database: Business Source Ultimate
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Header DbId: bsu
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PubType: Academic Journal
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      – Type: doi
        Value: 10.1080/00913367.2019.1585305
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      – Code: eng
        Text: English
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        PageCount: 16
        StartPage: 137
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      – TitleFull: The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure.
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            NameFull: Feng, Yang
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            NameFull: Xie, Quan
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            NameFull: Lou, Chen
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              M: 04
              Text: Apr-May2019
              Type: published
              Y: 2019
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