The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure.
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| Title: | The Key to 360-Degree Video Advertising: An Examination of the Degree of Narrative Structure. |
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| Authors: | Feng, Yang1 yfeng@sdsu.edu, Xie, Quan2, Lou, Chen3 |
| Source: | Journal of Advertising. Apr-May2019, Vol. 48 Issue 2, p137-152. 16p. 1 Diagram, 4 Charts. |
| Database: | Business Source Ultimate |
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