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Brand Coolness.

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Bibliographic Details
Title: Brand Coolness.
Authors: Warren, Caleb1 (AUTHOR) calebwarren@arizona.edu, Batra, Rajeev2 (AUTHOR) rajeevba@umich.edu, Loureiro, Sandra Maria Correia3 (AUTHOR) sandramloureiro@netcabo.pt, Bagozzi, Richard P.4 (AUTHOR) bagozzi@umich.edu
Source: Journal of Marketing. Sep2019, Vol. 83 Issue 5, p36-56. 21p. 2 Diagrams, 4 Charts.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/0022242919857698