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Brand Coolness.

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Bibliographic Details
Title: Brand Coolness.
Authors: Warren, Caleb1 (AUTHOR) calebwarren@arizona.edu, Batra, Rajeev2 (AUTHOR) rajeevba@umich.edu, Loureiro, Sandra Maria Correia3 (AUTHOR) sandramloureiro@netcabo.pt, Bagozzi, Richard P.4 (AUTHOR) bagozzi@umich.edu
Source: Journal of Marketing. Sep2019, Vol. 83 Issue 5, p36-56. 21p. 2 Diagrams, 4 Charts.
Database: Business Source Ultimate
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An: 138094825
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Sep2019, Vol. 83 Issue 5, p36-56. 21p. 2 Diagrams, 4 Charts.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1177/0022242919857698
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 36
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      – TitleFull: Brand Coolness.
        Type: main
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            NameFull: Warren, Caleb
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            NameFull: Batra, Rajeev
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            NameFull: Loureiro, Sandra Maria Correia
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              M: 09
              Text: Sep2019
              Type: published
              Y: 2019
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              Value: 83
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              Value: 5
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