Zip TV won't make a silk purse out of interactive TV ads.

Saved in:
Bibliographic Details
Title: Zip TV won't make a silk purse out of interactive TV ads.
Authors: Darby, Ian ian.darby@haynet.com
Source: Campaign. 7/2/2004, Issue 27, p13-13. 1/2p. 1 Black and White Photograph.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 13820253
AccessLevel: 2
PubType: Periodical
PubTypeId: serialPeriodical
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: Zip TV won't make a silk purse out of interactive TV ads.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Darby%2C+Ian%22">Darby, Ian</searchLink><i> ian.darby@haynet.com</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Campaign%22">Campaign</searchLink>. 7/2/2004, Issue 27, p13-13. 1/2p. 1 Black and White Photograph.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=13820253
RecordInfo BibRecord:
  BibEntity:
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 0
        StartPage: 13
    Titles:
      – TitleFull: Zip TV won't make a silk purse out of interactive TV ads.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Darby, Ian
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 02
              M: 07
              Text: 7/2/2004
              Type: published
              Y: 2004
          Identifiers:
            – Type: issn-print
              Value: 00082309
          Numbering:
            – Type: issue
              Value: 27
          Titles:
            – TitleFull: Campaign
              Type: main
ResultId 1