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An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems.

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Bibliographic Details
Title: An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems.
Authors: Malthouse, Edward C.1 (AUTHOR) ecm@northwestern.edu, Hessary, Yasaman Kamyab1 (AUTHOR), Vakeel, Khadija Ali1 (AUTHOR), Burke, Robin2 (AUTHOR), Fudurić, Morana3 (AUTHOR)
Source: Journal of Advertising. Aug/Sep2019, Vol. 48 Issue 4, p366-379. 14p. 5 Charts, 3 Graphs.
Database: Business Source Ultimate
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ISSN:00913367
DOI:10.1080/00913367.2019.1652123