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An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems.

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Title: An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems.
Authors: Malthouse, Edward C.1 (AUTHOR) ecm@northwestern.edu, Hessary, Yasaman Kamyab1 (AUTHOR), Vakeel, Khadija Ali1 (AUTHOR), Burke, Robin2 (AUTHOR), Fudurić, Morana3 (AUTHOR)
Source: Journal of Advertising. Aug/Sep2019, Vol. 48 Issue 4, p366-379. 14p. 5 Charts, 3 Graphs.
Database: Business Source Ultimate
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  Data: An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Advertising%22">Journal of Advertising</searchLink>. Aug/Sep2019, Vol. 48 Issue 4, p366-379. 14p. 5 Charts, 3 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=138667567
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        Value: 10.1080/00913367.2019.1652123
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      – Code: eng
        Text: English
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        PageCount: 14
        StartPage: 366
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      – TitleFull: An Algorithm for Allocating Sponsored Recommendations and Content: Unifying Programmatic Advertising and Recommender Systems.
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            NameFull: Vakeel, Khadija Ali
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            NameFull: Burke, Robin
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              M: 08
              Text: Aug/Sep2019
              Type: published
              Y: 2019
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              Value: 48
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