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The LOGMAN model: a logical brand management model.

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Bibliographic Details
Title:	The LOGMAN model: a logical brand management model.
Authors:	Logman, Marc¹
Source:	Journal of Product & Brand Management. 2004, Vol. 13 Issue 2, p94-104. 11p.
Database:	Business Source Ultimate

Description
ISSN:	10610421
DOI:	10.1108/10610420410529726