View in EDS

The LOGMAN model: a logical brand management model.

Saved in:
Bibliographic Details
Title: The LOGMAN model: a logical brand management model.
Authors: Logman, Marc1
Source: Journal of Product & Brand Management. 2004, Vol. 13 Issue 2, p94-104. 11p.
Database: Business Source Ultimate
FullText Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 13927832
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: The LOGMAN model: a logical brand management model.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Logman%2C+Marc%22">Logman, Marc</searchLink><relatesTo>1</relatesTo>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Product+%26+Brand+Management%22">Journal of Product & Brand Management</searchLink>. 2004, Vol. 13 Issue 2, p94-104. 11p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=13927832
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1108/10610420410529726
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 11
        StartPage: 94
    Titles:
      – TitleFull: The LOGMAN model: a logical brand management model.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Logman, Marc
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 04
              Text: 2004
              Type: published
              Y: 2004
          Identifiers:
            – Type: issn-print
              Value: 10610421
          Numbering:
            – Type: volume
              Value: 13
            – Type: issue
              Value: 2
          Titles:
            – TitleFull: Journal of Product & Brand Management
              Type: main
ResultId 1