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The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement.

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Bibliographic Details
Title: The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement.
Authors: Park, Hyun Jung1 (AUTHOR) phj@cbnu.ac.kr, Lin, Li Min1 (AUTHOR) llm@cbnu.ac.kr
Source: Journal of Retailing & Consumer Services. Jan2020, Vol. 52, pN.PAG-N.PAG. 1p.
Database: Business Source Ultimate
FullText Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 140986302
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Retailing+%26+Consumer+Services%22">Journal of Retailing & Consumer Services</searchLink>. Jan2020, Vol. 52, pN.PAG-N.PAG. 1p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=140986302
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1016/j.jretconser.2019.101934
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 1
        StartPage: N.PAG
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      – TitleFull: The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement.
        Type: main
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          Name:
            NameFull: Park, Hyun Jung
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            NameFull: Lin, Li Min
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          Dates:
            – D: 01
              M: 01
              Text: Jan2020
              Type: published
              Y: 2020
          Identifiers:
            – Type: issn-print
              Value: 09696989
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              Value: 52
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            – TitleFull: Journal of Retailing & Consumer Services
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