SIMULATIONS IN MARKETING: A MISSING PIECE OR A BUILDING BLOCK?
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| Title: | SIMULATIONS IN MARKETING: A MISSING PIECE OR A BUILDING BLOCK? |
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| Authors: | Granitz, Neil1, Kohli, Chiranjeev1 ckohli@fullerton.edu |
| Source: | Marketing Management Association Educators' Conference Proceedings. Fall2018, p87-88. 2p. |
| Database: | Business Source Ultimate |
| ISSN: | 23253509 |
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