SIMULATIONS IN MARKETING: A MISSING PIECE OR A BUILDING BLOCK?
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| Title: | SIMULATIONS IN MARKETING: A MISSING PIECE OR A BUILDING BLOCK? |
|---|---|
| Authors: | Granitz, Neil1, Kohli, Chiranjeev1 ckohli@fullerton.edu |
| Source: | Marketing Management Association Educators' Conference Proceedings. Fall2018, p87-88. 2p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 141534794 AccessLevel: 2 PubType: Conference PubTypeId: conference PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=141534794 |
| RecordInfo | BibRecord: BibEntity: Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 2 StartPage: 87 Titles: – TitleFull: SIMULATIONS IN MARKETING: A MISSING PIECE OR A BUILDING BLOCK? Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Granitz, Neil – PersonEntity: Name: NameFull: Kohli, Chiranjeev IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 09 Text: Fall2018 Type: published Y: 2018 Identifiers: – Type: issn-print Value: 23253509 Titles: – TitleFull: Marketing Management Association Educators' Conference Proceedings Type: main |
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