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Evaluating the Effectiveness of Retailer-Themed Super Saver Events.

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Bibliographic Details
Title: Evaluating the Effectiveness of Retailer-Themed Super Saver Events.
Authors: Guyt, Jonne Y.1 (AUTHOR) j.y.guyt@uva.nl, Gijsbrechts, Els2 (AUTHOR) e.gijsbrechts@tilburguniversity.edu
Source: Journal of Marketing. Mar2020, Vol. 84 Issue 2, p92-113. 22p. 9 Charts.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/0022242919896334