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Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness.

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Bibliographic Details
Title: Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness.
Authors: Joshi, Pradnya1 (AUTHOR) pjoshi@wtamu.edu, Kronrod, Ann2 (AUTHOR)
Source: Journal of Advertising. Jan-Mar2020, Vol. 49 Issue 1, p61-77. 17p. 1 Color Photograph, 3 Diagrams, 1 Chart, 2 Graphs.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 141770560
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PubType: Academic Journal
PubTypeId: academicJournal
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  Data: Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness.
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  Data: <searchLink fieldCode="AR" term="%22Joshi%2C+Pradnya%22">Joshi, Pradnya</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> pjoshi@wtamu.edu</i><br /><searchLink fieldCode="AR" term="%22Kronrod%2C+Ann%22">Kronrod, Ann</searchLink><relatesTo>2</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Advertising%22">Journal of Advertising</searchLink>. Jan-Mar2020, Vol. 49 Issue 1, p61-77. 17p. 1 Color Photograph, 3 Diagrams, 1 Chart, 2 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=141770560
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/00913367.2019.1696720
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 17
        StartPage: 61
    Titles:
      – TitleFull: Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness.
        Type: main
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            NameFull: Joshi, Pradnya
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            NameFull: Kronrod, Ann
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            – D: 01
              M: 01
              Text: Jan-Mar2020
              Type: published
              Y: 2020
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              Value: 49
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            – TitleFull: Journal of Advertising
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