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Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness.

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Bibliographic Details
Title: Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness.
Authors: Joshi, Pradnya1 (AUTHOR) pjoshi@wtamu.edu, Kronrod, Ann2 (AUTHOR)
Source: Journal of Advertising. Jan-Mar2020, Vol. 49 Issue 1, p61-77. 17p. 1 Color Photograph, 3 Diagrams, 1 Chart, 2 Graphs.
Database: Business Source Ultimate
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Description
ISSN:00913367
DOI:10.1080/00913367.2019.1696720