Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness.
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| Title: | Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness. |
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| Authors: | Joshi, Pradnya1 (AUTHOR) pjoshi@wtamu.edu, Kronrod, Ann2 (AUTHOR) |
| Source: | Journal of Advertising. Jan-Mar2020, Vol. 49 Issue 1, p61-77. 17p. 1 Color Photograph, 3 Diagrams, 1 Chart, 2 Graphs. |
| Database: | Business Source Ultimate |
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