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Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys.

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Bibliographic Details
Title: Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys.
Authors: Nam, Hyoryung1 hnam1@uw.edu, Kannan, P.K.2 pkannan@rhsmith.umd.edu
Source: Journal of International Marketing. Mar2020, Vol. 28 Issue 1, p28-47. 20p. 1 Diagram, 3 Charts.
Database: Business Source Ultimate
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  Data: Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys.
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  Data: <searchLink fieldCode="AR" term="%22Nam%2C+Hyoryung%22">Nam, Hyoryung</searchLink><relatesTo>1</relatesTo><i> hnam1@uw.edu</i><br /><searchLink fieldCode="AR" term="%22Kannan%2C+P%2EK%2E%22">Kannan, P.K.</searchLink><relatesTo>2</relatesTo><i> pkannan@rhsmith.umd.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Mar2020, Vol. 28 Issue 1, p28-47. 20p. 1 Diagram, 3 Charts.
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        Value: 10.1177/1069031X19898767
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        Text: English
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        PageCount: 20
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              Text: Mar2020
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              Y: 2020
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