Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys.
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| Title: | Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys. |
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| Authors: | Nam, Hyoryung1 hnam1@uw.edu, Kannan, P.K.2 pkannan@rhsmith.umd.edu |
| Source: | Journal of International Marketing. Mar2020, Vol. 28 Issue 1, p28-47. 20p. 1 Diagram, 3 Charts. |
| Database: | Business Source Ultimate |
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