An exploration of celebrity business ventures and their appeal to fans and non-fans.
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| Title: | An exploration of celebrity business ventures and their appeal to fans and non-fans. |
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| Authors: | Teng, Weichen1 (AUTHOR) dwc@faculty.pccu.edu.tw, Su, Yaohua1,2 (AUTHOR) suwcdeng@ntnu.edu.tw, Liao, Tien-Tien3 (AUTHOR) ttliao@sce.pccu.edu.tw, Wei, Cang-Liang1 (AUTHOR) a2356821@gmail.com |
| Source: | Journal of Retailing & Consumer Services. May2020, Vol. 54, pN.PAG-N.PAG. 1p. |
| Database: | Business Source Ultimate |
| ISSN: | 09696989 |
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| DOI: | 10.1016/j.jretconser.2019.102004 |
