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An exploration of celebrity business ventures and their appeal to fans and non-fans.

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Title: An exploration of celebrity business ventures and their appeal to fans and non-fans.
Authors: Teng, Weichen1 (AUTHOR) dwc@faculty.pccu.edu.tw, Su, Yaohua1,2 (AUTHOR) suwcdeng@ntnu.edu.tw, Liao, Tien-Tien3 (AUTHOR) ttliao@sce.pccu.edu.tw, Wei, Cang-Liang1 (AUTHOR) a2356821@gmail.com
Source: Journal of Retailing & Consumer Services. May2020, Vol. 54, pN.PAG-N.PAG. 1p.
Database: Business Source Ultimate
FullText Text:
  Availability: 0
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 142464247
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: An exploration of celebrity business ventures and their appeal to fans and non-fans.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Retailing+%26+Consumer+Services%22">Journal of Retailing & Consumer Services</searchLink>. May2020, Vol. 54, pN.PAG-N.PAG. 1p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=142464247
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1016/j.jretconser.2019.102004
    Languages:
      – Code: eng
        Text: English
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      Pagination:
        PageCount: 1
        StartPage: N.PAG
    Titles:
      – TitleFull: An exploration of celebrity business ventures and their appeal to fans and non-fans.
        Type: main
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      – PersonEntity:
          Name:
            NameFull: Teng, Weichen
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          Name:
            NameFull: Su, Yaohua
      – PersonEntity:
          Name:
            NameFull: Liao, Tien-Tien
      – PersonEntity:
          Name:
            NameFull: Wei, Cang-Liang
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            – D: 01
              M: 05
              Text: May2020
              Type: published
              Y: 2020
          Identifiers:
            – Type: issn-print
              Value: 09696989
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            – Type: volume
              Value: 54
          Titles:
            – TitleFull: Journal of Retailing & Consumer Services
              Type: main
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