When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries.
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| Title: | When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries. |
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| Authors: | Stäbler, Samuel1 (AUTHOR) s.staebler@tilburguniversity.edu, Fischer, Marc2 (AUTHOR) marc.fischer@wiso.uni-koeln.de |
| Source: | Journal of Marketing. May2020, Vol. 84 Issue 3, p46-67. 22p. 2 Diagrams, 8 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222429 |
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| DOI: | 10.1177/0022242920911907 |
