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When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries.

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Title: When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries.
Authors: Stäbler, Samuel1 (AUTHOR) s.staebler@tilburguniversity.edu, Fischer, Marc2 (AUTHOR) marc.fischer@wiso.uni-koeln.de
Source: Journal of Marketing. May2020, Vol. 84 Issue 3, p46-67. 22p. 2 Diagrams, 8 Charts, 1 Graph.
Database: Business Source Ultimate
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  Data: When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries.
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        Value: 10.1177/0022242920911907
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        Text: English
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        PageCount: 22
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      – TitleFull: When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries.
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              Text: May2020
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