Importance of corporate image for domestic brands moderated by consumer ethnocentrism.
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| Title: | Importance of corporate image for domestic brands moderated by consumer ethnocentrism. |
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| Authors: | Teng, Weichen1 (AUTHOR) wcdeng@sce.pccu.edu.tw |
| Source: | Journal of Product & Brand Management. 2020, Vol. 29 Issue 3, p257-272. 16p. |
| Database: | Business Source Ultimate |
| ISSN: | 10610421 |
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| DOI: | 10.1108/JPBM-09-2018-2020 |
