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Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment.

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Bibliographic Details
Title: Advertising Effectiveness for Multiple Retailer-Brands in a Multimedia and Multichannel Environment.
Authors: Danaher, Peter J.1 (AUTHOR) peter.danaher@monash.edu, Danaher, Tracey S.2 (AUTHOR) tracey.danaher@monash.edu, Smith, Michael Stanley3 (AUTHOR) mike.smith@mbs.edu, Loaiza-Maya, Ruben4 (AUTHOR) ruben.loaizamaya@monash.edu
Source: Journal of Marketing Research (JMR). Jun2020, Vol. 57 Issue 3, p445-467. 23p. 1 Diagram, 7 Charts, 1 Graph.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/0022243720910104