An Experimental Analysis of the Effectiveness of Multi-Screen Advertising.
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| Title: | An Experimental Analysis of the Effectiveness of Multi-Screen Advertising. |
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| Authors: | Hoeck, Lena1 (AUTHOR) hoeck@bwl.lmu.de, Spann, Martin1 (AUTHOR) spann@spann.de |
| Source: | Journal of Interactive Marketing. May2020, Vol. 50, p81-99. 19p. |
| Database: | Business Source Ultimate |
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| ISSN: | 10949968 |
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| DOI: | 10.1016/j.intmar.2020.01.002 |
