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An Experimental Analysis of the Effectiveness of Multi-Screen Advertising.

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Title: An Experimental Analysis of the Effectiveness of Multi-Screen Advertising.
Authors: Hoeck, Lena1 (AUTHOR) hoeck@bwl.lmu.de, Spann, Martin1 (AUTHOR) spann@spann.de
Source: Journal of Interactive Marketing. May2020, Vol. 50, p81-99. 19p.
Database: Business Source Ultimate
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1016/j.intmar.2020.01.002
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      – Code: eng
        Text: English
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        PageCount: 19
        StartPage: 81
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      – TitleFull: An Experimental Analysis of the Effectiveness of Multi-Screen Advertising.
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            – D: 01
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              Text: May2020
              Type: published
              Y: 2020
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