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Customer Knowledge Development: Antecedents and Impact on New Product Performance.

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Title: Customer Knowledge Development: Antecedents and Impact on New Product Performance.
Authors: Joshi, Ashwin W.1 ajoshi@schulich.yorku.ca, Sharma, Sanjay2 ssharma@wlu.ca
Source: Journal of Marketing. Oct2004, Vol. 68 Issue 4, p47-59. 13p. 1 Diagram, 3 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Customer Knowledge Development: Antecedents and Impact on New Product Performance.
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        Value: 10.1509/jmkg.68.4.47.42722
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        Text: English
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        PageCount: 13
        StartPage: 47
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              Text: Oct2004
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              Y: 2004
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