Customer Knowledge Development: Antecedents and Impact on New Product Performance.
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| Title: | Customer Knowledge Development: Antecedents and Impact on New Product Performance. |
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| Authors: | Joshi, Ashwin W.1 ajoshi@schulich.yorku.ca, Sharma, Sanjay2 ssharma@wlu.ca |
| Source: | Journal of Marketing. Oct2004, Vol. 68 Issue 4, p47-59. 13p. 1 Diagram, 3 Charts. |
| Database: | Business Source Ultimate |
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