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The Wise Use of Offensive Language in Advertising.

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Title: The Wise Use of Offensive Language in Advertising.
Authors: Birau, Mia M.1, Clifft, Sarah2, Arribart, Guillaume2, Burshich, Anna2, Laloum, Diane2, Jonatan, Santillan Delgado2, Quesnot, Mélanie2
Source: Advances in Consumer Research. 2019, Vol. 47, p463-464. 2p.
Database: Business Source Ultimate
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DbLabel: Business Source Ultimate
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PubType: Conference
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