APA (7th ed.) Citation

Li, J., Abbasi, A., Cheema, A., & Abraham, L. B. (2020). Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases. Journal of Marketing, 84(4), 127. https://doi.org/10.1177/0022242920911628

Chicago Style (17th ed.) Citation

Li, Jingjing, Ahmed Abbasi, Amar Cheema, and Linda B. Abraham. "Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases." Journal of Marketing 84, no. 4 (2020): 127. https://doi.org/10.1177/0022242920911628.

MLA (9th ed.) Citation

Li, Jingjing, et al. "Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases." Journal of Marketing, vol. 84, no. 4, 2020, p. 127, https://doi.org/10.1177/0022242920911628.