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Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases.

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Bibliographic Details
Title: Path to Purpose? How Online Customer Journeys Differ for Hedonic Versus Utilitarian Purchases.
Authors: Li, Jingjing1 (AUTHOR) jl9rf@virginia.edu, Abbasi, Ahmed2 (AUTHOR) ana6e@comm.virginia.edu, Cheema, Amar3 (AUTHOR) cheema@virginia.edu, Abraham, Linda B.4 (AUTHOR) linda@crimsoncap.us
Source: Journal of Marketing. Jul2020, Vol. 84 Issue 4, p127-146. 20p. 2 Diagrams, 5 Charts, 2 Graphs.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/0022242920911628