To market, to market: How creative treatments of in-store branded content impact sales.
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| Title: | To market, to market: How creative treatments of in-store branded content impact sales. |
|---|---|
| Authors: | SCIARRINO, JOANN, PRUDENTE, JOHN |
| Source: | Journal of Brand Strategy. Summer2020, Vol. 9 Issue 1, p75-90. 16p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 144205158 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=144205158 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.69554/dtzq7870 Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 16 StartPage: 75 Titles: – TitleFull: To market, to market: How creative treatments of in-store branded content impact sales. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: SCIARRINO, JOANN – PersonEntity: Name: NameFull: PRUDENTE, JOHN IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 06 Text: Summer2020 Type: published Y: 2020 Identifiers: – Type: issn-print Value: 2045855X Numbering: – Type: volume Value: 9 – Type: issue Value: 1 Titles: – TitleFull: Journal of Brand Strategy Type: main |
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