The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople's Efforts.
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| Title: | The Joint and Multilevel Effects of Training and Incentives from Upstream Manufacturers on Downstream Salespeople's Efforts. |
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| Authors: | Magnotta, Sarah1 (AUTHOR) smagnotta@towson.edu, Murtha, Brian2 (AUTHOR) brian.murtha@uky.edu, Challagalla, Goutam3 (AUTHOR) goutam.challagalla@imd.org |
| Source: | Journal of Marketing Research (JMR). Aug2020, Vol. 57 Issue 4, p695-716. 22p. 1 Diagram, 4 Charts, 1 Graph. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/0022243720926176 |
