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Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management.

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Title: Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management.
Authors: Vomberg, Arnd1 (AUTHOR) a.e.vomberg@rug.nl, Homburg, Christian2 (AUTHOR) homburg@bwl.uni-mannheim.de, Gwinner, Olivia3 (AUTHOR) olivia.gwinner@sap.com
Source: Journal of Marketing. Sep2020, Vol. 84 Issue 5, p117-136. 20p. 2 Diagrams, 7 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management.
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      – Type: doi
        Value: 10.1177/0022242920916733
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 117
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      – TitleFull: Tolerating and Managing Failure: An Organizational Perspective on Customer Reacquisition Management.
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            NameFull: Vomberg, Arnd
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            NameFull: Homburg, Christian
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            NameFull: Gwinner, Olivia
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            – D: 01
              M: 09
              Text: Sep2020
              Type: published
              Y: 2020
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              Value: 84
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              Value: 5
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            – TitleFull: Journal of Marketing
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