View in EDS HTML Full Text PDF Full Text

When Less Is More: How Mindset Influences Consumers' Responses to Products with Reduced Negative Attributes.

Saved in:
Bibliographic Details
Title: When Less Is More: How Mindset Influences Consumers' Responses to Products with Reduced Negative Attributes.
Authors: Wong, Vincent Chi1 (AUTHOR) vc.wong@cityu.edu.hk, Su, Lei2 (AUTHOR) lsu@hkbu.edu.hk, Lam, Howard Pong-Yuen3 (AUTHOR) pongyuenlam@gmail.com
Source: Journal of Marketing. Sep2020, Vol. 84 Issue 5, p137-153. 17p. 2 Charts.
Database: Business Source Ultimate
Full text is not displayed to guests.
FullText Links:
  – Type: pdflink
Text:
  Availability: 1
Header DbId: bsu
DbLabel: Business Source Ultimate
An: 144933217
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
IllustrationInfo
Items – Name: Title
  Label: Title
  Group: Ti
  Data: When Less Is More: How Mindset Influences Consumers' Responses to Products with Reduced Negative Attributes.
– Name: Author
  Label: Authors
  Group: Au
  Data: <searchLink fieldCode="AR" term="%22Wong%2C+Vincent+Chi%22">Wong, Vincent Chi</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> vc.wong@cityu.edu.hk</i><br /><searchLink fieldCode="AR" term="%22Su%2C+Lei%22">Su, Lei</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> lsu@hkbu.edu.hk</i><br /><searchLink fieldCode="AR" term="%22Lam%2C+Howard+Pong-Yuen%22">Lam, Howard Pong-Yuen</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> pongyuenlam@gmail.com</i>
– Name: TitleSource
  Label: Source
  Group: Src
  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Sep2020, Vol. 84 Issue 5, p137-153. 17p. 2 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=144933217
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1177/0022242920920859
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 17
        StartPage: 137
    Titles:
      – TitleFull: When Less Is More: How Mindset Influences Consumers' Responses to Products with Reduced Negative Attributes.
        Type: main
  BibRelationships:
    HasContributorRelationships:
      – PersonEntity:
          Name:
            NameFull: Wong, Vincent Chi
      – PersonEntity:
          Name:
            NameFull: Su, Lei
      – PersonEntity:
          Name:
            NameFull: Lam, Howard Pong-Yuen
    IsPartOfRelationships:
      – BibEntity:
          Dates:
            – D: 01
              M: 09
              Text: Sep2020
              Type: published
              Y: 2020
          Identifiers:
            – Type: issn-print
              Value: 00222429
          Numbering:
            – Type: volume
              Value: 84
            – Type: issue
              Value: 5
          Titles:
            – TitleFull: Journal of Marketing
              Type: main
ResultId 1