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Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing.

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Title: Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing.
Authors: Ulver, Sofia1 (AUTHOR) sofia.ulver@fek.lu.se, Laurell, Christofer2 (AUTHOR) christofer.laurell@hhs.se
Source: Journal of Public Policy & Marketing. Oct2020, Vol. 39 Issue 4, p477-493. 17p. 2 Charts.
Database: Business Source Ultimate
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  Data: Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Public+Policy+%26+Marketing%22">Journal of Public Policy & Marketing</searchLink>. Oct2020, Vol. 39 Issue 4, p477-493. 17p. 2 Charts.
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        Value: 10.1177/0743915620947083
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 477
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      – TitleFull: Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing.
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            NameFull: Ulver, Sofia
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            NameFull: Laurell, Christofer
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              Text: Oct2020
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              Y: 2020
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