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A Closer Look at Direct Carrier Billing: Identifying the Determinants of Purchase and Use of a Mobile Game.

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Bibliographic Details
Title: A Closer Look at Direct Carrier Billing: Identifying the Determinants of Purchase and Use of a Mobile Game.
Authors: López, Lorena Herrera1 (AUTHOR)
Source: International Journal of Online Marketing. Oct-Dec2020, Vol. 10 Issue 4, pN.PAG-N.PAG. 1p.
Database: Business Source Ultimate
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Description
ISSN:21561753
DOI:10.4018/IJOM.2020100102