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Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands.

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Bibliographic Details
Title: Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands.
Authors: Hydock, Chris1 (AUTHOR) chydock@calpoly.edu, Chen, Zoey2 (AUTHOR) zchen@bus.miami.edu, Carlson, Kurt3 (AUTHOR) kurt.carlson@mason.wm.edu
Source: Journal of Marketing. Nov2020, Vol. 84 Issue 6, p95-112. 18p. 2 Diagrams, 3 Charts, 1 Graph.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/0022242920920295