Where Do You Want to Go for Dinner? A Preference Expression Asymmetry in Joint Consumption.
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| Title: | Where Do You Want to Go for Dinner? A Preference Expression Asymmetry in Joint Consumption. |
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| Authors: | Liu, Peggy J.1 (AUTHOR) peggy.liu@pitt.edu, Min, Kate E.2 (AUTHOR) kate.min@cornell.edu |
| Source: | Journal of Marketing Research (JMR). Dec2020, Vol. 57 Issue 6, p1037-1054. 18p. 2 Diagrams, 1 Chart, 1 Graph. |
| Database: | Business Source Ultimate |
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| ISSN: | 00222437 |
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| DOI: | 10.1177/0022243720949497 |
