Preference Dynamics in Sequential Consumer Choice with Defaults.
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| Title: | Preference Dynamics in Sequential Consumer Choice with Defaults. |
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| Authors: | Donkers, Bas1 (AUTHOR) donkers@ese.eur.nl, Dellaert, Benedict G.C.2 (AUTHOR) dellaert@ese.eur.nl, Waisman, Rory M.3 (AUTHOR) rwaisman@ualberta.ca, Häubl, Gerald4 (AUTHOR) gerald.haeubl@ualberta.ca |
| Source: | Journal of Marketing Research (JMR). Dec2020, Vol. 57 Issue 6, p1096-1112. 17p. 7 Charts, 2 Graphs. |
| Database: | Business Source Ultimate |
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