Experiential art infusion effect on a service's brand: the role of emotions.
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| Title: | Experiential art infusion effect on a service's brand: the role of emotions. |
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| Authors: | Cuny, Caroline1,2 (AUTHOR) caroline.cuny@grenoble-em.com, Pinelli, Mathieu2 (AUTHOR), Fornerino, Marianela1 (AUTHOR), deMarles, Axel3 (AUTHOR) |
| Source: | Journal of Marketing Management. Sep2020, Vol. 36 Issue 11/12, p1055-1075. 21p. 1 Black and White Photograph, 5 Charts. |
| Database: | Business Source Ultimate |
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| ISSN: | 0267257X |
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| DOI: | 10.1080/0267257X.2020.1755343 |
