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Experiential art infusion effect on a service's brand: the role of emotions.

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Title: Experiential art infusion effect on a service's brand: the role of emotions.
Authors: Cuny, Caroline1,2 (AUTHOR) caroline.cuny@grenoble-em.com, Pinelli, Mathieu2 (AUTHOR), Fornerino, Marianela1 (AUTHOR), deMarles, Axel3 (AUTHOR)
Source: Journal of Marketing Management. Sep2020, Vol. 36 Issue 11/12, p1055-1075. 21p. 1 Black and White Photograph, 5 Charts.
Database: Business Source Ultimate
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Header DbId: bsu
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An: 146806719
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PubType: Academic Journal
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  Data: Experiential art infusion effect on a service's brand: the role of emotions.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Management%22">Journal of Marketing Management</searchLink>. Sep2020, Vol. 36 Issue 11/12, p1055-1075. 21p. 1 Black and White Photograph, 5 Charts.
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RecordInfo BibRecord:
  BibEntity:
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      – Type: doi
        Value: 10.1080/0267257X.2020.1755343
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 1055
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      – TitleFull: Experiential art infusion effect on a service's brand: the role of emotions.
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            NameFull: Cuny, Caroline
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            NameFull: Pinelli, Mathieu
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            NameFull: Fornerino, Marianela
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              Text: Sep2020
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              Y: 2020
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              Value: 36
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              Value: 11/12
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