View in EDS HTML Full Text PDF Full Text

Revisiting Location in a Digital Age: How Can Lead Markets Accelerate the Internationalization of Mobile Apps?

Saved in:
Bibliographic Details
Title: Revisiting Location in a Digital Age: How Can Lead Markets Accelerate the Internationalization of Mobile Apps?
Authors: Shaheer, Noman1 Noman.shaheer@sydney.edu.au, Li, Sali2 sali.li@moore.sc.edu, Priem, Richard3 R.priem@tcu.edu
Source: Journal of International Marketing. Dec2020, Vol. 28 Issue 4, p21-40. 20p. 2 Charts.
Database: Business Source Ultimate
Full text is not displayed to guests.
Description
ISSN:1069031X
DOI:10.1177/1069031X20949457