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Revisiting Location in a Digital Age: How Can Lead Markets Accelerate the Internationalization of Mobile Apps?

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Title: Revisiting Location in a Digital Age: How Can Lead Markets Accelerate the Internationalization of Mobile Apps?
Authors: Shaheer, Noman1 Noman.shaheer@sydney.edu.au, Li, Sali2 sali.li@moore.sc.edu, Priem, Richard3 R.priem@tcu.edu
Source: Journal of International Marketing. Dec2020, Vol. 28 Issue 4, p21-40. 20p. 2 Charts.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1177/1069031X20949457
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      – Code: eng
        Text: English
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        PageCount: 20
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      – TitleFull: Revisiting Location in a Digital Age: How Can Lead Markets Accelerate the Internationalization of Mobile Apps?
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            NameFull: Shaheer, Noman
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              Text: Dec2020
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