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Inefficiencies in Digital Advertising Markets.

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Title: Inefficiencies in Digital Advertising Markets.
Authors: Gordon, Brett R. (AUTHOR) b-gordon@kellogg.northwestern.edu, Jerath, Kinshuk (AUTHOR), Katona, Zsolt (AUTHOR), Narayanan, Sridhar (AUTHOR), Shin, Jiwoong (AUTHOR), Wilbur, Kenneth C. (AUTHOR)
Source: Journal of Marketing. Jan2021, Vol. 85 Issue 1, p7-25. 19p.
Database: Business Source Ultimate
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PubType: Academic Journal
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        Value: 10.1177/0022242920913236
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        Text: English
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        PageCount: 19
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      – TitleFull: Inefficiencies in Digital Advertising Markets.
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              Text: Jan2021
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              Y: 2021
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